Koios CEO Trey Gordner was among the presenters at Internet Librarian 2015, which took place this week in Monterey, California. His topic was an introduction to advertising strategy for libraries. In the talk, titled "Tips from a Librarian Turned Ad Man," Gordner drew on his personal experience leading product at a digital advertising startup. Nearly 150 librarians attended the 45-minute session, where they learned the fundamentals of media planning.
For program details, including the abstract, head to the Internet Librarian page:
Tips from a Librarian Turned Ad Man -- Session Overview
To download the slides for the presentation, click here:
Tips from a Librarian Turned Ad Man -- Slides