We're grateful to Angela Hursh for helping us let libraries know about this uniquely powerful resource. Read the full article in Super Library Marketing.
Koios at Public Library Association Conference April 3 - 5, 2024
We'll be setting up shop at the Public Library Association Conference in Columbus, OH next week at booth 516. Stop by, and let's talk about how to bring more people to your library's website.
Koios at Computers in Libraries Conference March 12 - 14th, 2024
We are pleased to be presenting at the Computers in Libraries conference in Arlington, VA in March. Our talk involves an investigation into library website traffic. We will be discussing how to understand and evaluate web traffic by interpreting Google Analytics acquisition data and comparing it across libraries as well as looking at online searches to understand in more detail how people arrive at library websites.
Koios at LMCC November 7 & 8, 2023
We will be attending LMCC in November.
This year, Maggie Carson (Koios) and Ashley Boyer (Oak Park Public Library) have teamed up to create a presentation for the conference, titled How’d You Get Here? Understanding and Evaluating Library Web Traffic Acquisition. The idea is to look at acquisition data from Google Analytics to help make informed decisions about online outreach.
In addition, we are stepping forward to be a sponsor. We see that the goals of the organization align with ours, especially in the sense of wanting libraries to be better known. We want to support that work and to let participants know about the resources we can unlock for them.
Free Library of Philadelphia Signs with Koios
The Free Library of Philadelphia has engaged Koios to manage its Google Ad Grant and provide Analytics support. A Koios subscription lets libraries exercise the full potential of this free advertising program from Google, primarily by exposing their catalogs to online searches.
“Having worked with Koios at a previous library system, I am pleased to bring their expertise to the Free Library,” said Trenton Smiley, Deputy Director of Communications & Engagement for the Free Library of Philadelphia. “The digital campaigns associated with the Google Ad Grant will help increase our marketing reach and provide the right message, to the right audience, and at the right time.”
About Koios
Koios helps libraries by bringing search traffic to their websites and online resources. Using Google’s Ad Grants for Nonprofits program, Koios lets libraries reach outside their existing patron base to bring in new people — people searching online with Google.
Koios exposes a library's online catalog to Google searches, a resource that would otherwise remain hidden. Koios also provides analytics that can give library decision makers useful context and insight. With a focus on data and performance, Koios makes a measurable impact on overall library website traffic.
Google Ads: An Effective Engagement Approach for Public Libraries?
Google Ads: An Effective Engagement Approach for Public Libraries?
Local Government Library Technology (LGLibTech) dialogues with library thought leader leaders. 17th May 2023 Library consultant Ken Chad in discussion with Peter Velikonja, Head of Research at Koios. The company helps public libraries to raise awareness, increase usage, and change perceptions. Koios places free ads at the top of Google search results, enabling libraries to reach potential users at their point of need.